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Discover the photography featured in our SS19 main campaign, shot on film by Helsinki-based photographer Mikko Ryhänen.
Mikko Ryhänen is a Helsinki based photographer who has captured the images for our recent collections. Mikko’s city and landscape pictures were shot on film in our hometown of Helsinki at various moments over the years. We first talked about commissioning him to shoot the raw beauty of our city, but soon found out that he had been doing so all along by himself.
So, we ended up using his back catalogue of images, shot on film as a personal mission over the years. Perfectly setting the mood that we wanted to portray – an unfiltered beauty of the changing seasons and moments that come along, portraying a ‘Through the rough seas’ feel of Helsinki.
We live in a world where conflicts get more visibility than peace. When conflicts feel distant, the importance of peace can easily be forgotten.
Finland is known as ‘land of a thousand lakes’ and from its unique Archipelago Sea that contains arguably the largest archipelago in the world by the number of islands. Together with Keep the Archipelago Tidy Association we created a small collection of everyday essentials to promote the wellbeing of our coastal and lake areas.
For the second and final part of our collaboration with the Moomins, we got inspired by the easily relatable and curious character of Moominpappa. Makia × Moomin Part 2/2 out now.