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Control is a pioneering Helsinki based skateboard collective from the 90’s, later forming into a streetwear brand. For this spring, Makia and CTRL are bringing back the labels’ iconic styles in the form of the ‘Powerhouse’ capsule collection.
Control is a pioneering Helsinki based skateboard collective from the 90’s, later forming into a streetwear brand. For this spring, Makia and CTRL are bringing back the labels’ iconic styles in the form of the ‘Powerhouse’ capsule collection, with artwork dating back to the company’s early years.
Control spawned talent like Arto Saari to international fame with their most notable film ’Teens’ from 1998. Later forming into a streetwear brand known for its colourful and thought provoking prints, by artist and label head – Mr. Freeman.
The ‘Powerhouse’ capsule collection features t-shirts, hoodies, sweatshirts, jackets and accessories in unisex fits, with artwork by CTRL head Tomi Freeman.
Finnish streetwear media Hypend sat down with designers Jesse Hyväri from Makia and Tomi Freeman from CTRL, to discuss how the ‘Powerhouse’ capsule collection came to be.
Read the full story here.
All images Karim Awad / Hypend
Makia has worked together with Ateneum Art Museum and Finnish National Gallery on a unisex clothing collection featuring the artwork of the Von Wright brothers. With this collaboration, we want to highlight the cultural significance of the Von Wright brothers’ art and introduce it to both new and old audiences, in an unseen context.
Something that many of us can relate to during the past months have been solitary walks around the city, with time to reflect on thoughts and sights usually bypassed by the sheer pace of today’s life.
The Lasipalatsi building complex, where our Flagship store is situated in the center of Helsinki, has a long history.