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Over time, climate and harsh conditions have shaped nordic life into pursuing functional and straightforward design. The initial idea of Makia was to bring timeless, durable, and functional clothing for our customers at fair prices and beyond trends. Read more about our design team and design process.
Our design department is a small four-person team led by head designer and original Makia member Jesse Hyväri. Jesse has studied and worked as a tailor and owner-operated a small boutique of hand-tailored products, before joining the founding group to form Makia. Designer Aleksi Helisten works with Jesse on the men’s collection, and Elina Lappalainen is in charge of the rapidly growing women’s line. Minna-Leena Martikainen works on technical design and quality control.
Over time, climate and harsh conditions have shaped nordic life into pursuing functional and straightforward design. The initial idea of Makia was to bring timeless, durable, and functional clothing for our customers at fair prices and beyond trends. No-nonsense clothes that you won’t want to throw away.
As one of the world’s northernmost capital cities, our home town of Helsinki ( 60° 10’15” N ) is a perfect testing ground for weather enduring clothing. Depending on the season, we get bombarded with every form of rain and snow, with winds typical to a peninsula facing the Baltic Sea. That is where our idea for a clothing company originated. We want to minimize the problem of getting dressed appropriately, so you’ll have time to worry about the bigger picture, whether it means waking up to a hectic routine with kids, an overwhelming day at work, or just plain harsh weather.
Living amongst these harsh elements gives our designers first-hand know-how, as their experiences transition to the drawing board. Every detail carefully thought out, while a new design develops from an idea into a finished product. Our design process has its foundation on functional thinking. As the climate dictates much of how we need to get dressed, the materials we use need to be adaptable to varying temperatures and moisture levels. The process of an idea into a finished product on a store shelf is complicated and takes many stages from sampling the right fits and materials over a time frame of one and a half years, in general. The inspiration for colors and details come from local features like autumn foliage and old harbour buildings. The seasons affect everything we do since they are opposing in light and colors, as well as in temperature from dark polar nights to the endless midnight sun.
2020 marks the 75-year anniversary of Tove Jansson publishing her first Moomin novel. To celebrate this Moomin Characters Ltd is launching the #OURSEA campaign in collaboration with the John Nurminen Foundation.
Rasmus Tikkanen is a Helsinki-based artist and a friend, who has collaborated with us with a series of print designs. Rasmus also hosted the Makia x Tretorn launch party in August at the old military island of Vallisaari in Helsinki where he has his studio. We interviewed Rasmus about his career as an artist, his inspirations, style and love for Helsinki.
Ivar Fougstedt was one of the original founding members of Makia along with Joni Malmi and Jussi Oksanen. Ivar spent a few days in his local neighbourhood in Tokyo with photographer Antti Rastivo.